BAL, specialist in full tiling solutions, has made a significant investment in its sales, support and specification teams to provide a greater service provision to tilers, contractors, specifiers and distributors.

The manufacturer has doubled its sales team from six to 12, while additionally creating a new Training and Technical Support Team of five and adding to its Specification Support Team.

Joining the BAL team as Area Sales Managers (ASMs) are; Lewis Lupton (Northern England and Scottish Borders), Geoff Cavell (East Midlands), Michael Maher (M5/M40 Corridor, Beds, Bucks and Herts) and Richard Homan (Kent and Sussex).

Also joining is John Stewart who will act as Regional Sales Manager for Yorkshire, whilst Simon Harding has been promoted to Regional Sales Manager for East Anglia.

In addition, BAL has appointed Debi Boulton as Head of Sales. Debi previously worked as Sales and Marketing Manager for sister brand Dunlop and has been with the business for nearly 20 years.

Commenting on the investment, David Lyman, BAL Sales Director said: “The addition of six new members of the sales team means that we can cover more areas of the country and provide a greater level of support to our customers. This means more face-to-face visits, more trade events and more product training.”

The new Training and Technical Support team will be led by Dave Rowley, BAL Training Manager and will assist the Area Sales Managers for larger trade events, training for fixers and contractors and trade counter staff on-site, and technical support on larger projects.

The team will work nationwide as and when called upon – working closely with BAL’s Technical Advisory and Specification Service (TAS).

BAL has expanded its Specification Team support with the appointment of Keith Pearce as Specification Manager for London and the South East.

Keith has nearly 30 years’ experience in the construction industry, including 26 years at CEMEX – one of the UK’s leading suppliers of cement, ready mix concrete, screeds and aggregates.

In addition, BAL has promoted Stuart Ross to Head of Specifications. Stuart previously worked as BAL’s Technical Services Advisory Supervisor, working closely with the Specification team over the years on some key projects, with previous experience as Business Development Manager for CPDs and Specifications.

www.bal-adhesives.com