CAESARSTONE SURFACES FEATURE IN SIX COLLABORATIONS DURING LDF
Caesarstone, specialist in premium quartz surfaces, enjoyed a presence across six different London Design Festival shows this September (15-23 September) with the application of its surfaces presented in a diverse selection of exciting forms. The collaborations ranged from a mindful restaurant at designjunction on London’s Southbank to a quirky ‘IKEA Hacks’ exhibition in Shoreditch, as well as stands at both 100% Design and Decorex.
Jon Stanley, VP Marketing for Caesarstone, said: “This year Caesarstone was omnipresent at LDF18. It was the must-have surface of the festival and we are delighted that so many of our studio and brand partners chose to incorporate it into their projects.
“Multiple installations showcasing our surface in this way demonstrated that Caesarstone is at the forefront of the design world and is a valued member and supporter of the London design community.”
The culmination of Caesarstone’s presence throughout LDF was a ‘Calm Luxe’-inspired cafe installation called STILL BY FORM at designjunction (20-23 September). ‘STILL’, designed in collaboration with Manchester-based studio BY FORM, featured harmonious layers of colour and texture to provide a setting for quiet contemplation within the bustle of the show. The pop-up restaurant with Caesarstone Topus Concrete surfaces served as a backdrop for exciting interior pieces that are yet to be showcased in the UK.
In addition to designjunction 2018, Caesarstone presented its materials across multiple showrooms in the Shoreditch Design Triangle; in the Tala Global headquarters, and on the Barr Joinery display at Decorex International located within the Syon Park estate.
The Super Fronts Ikea Hacks show offered an exciting proposition to the festival - how to refresh your tired flatpack furniture when you’re not quite ready for a full renovation. From stick-on vinyl, textured fronts to a range of deluxe handles, the show was designed to inspire creativity on a budget. A stunning Caesarstone island feature ‘Airy Concrete’ could be found within the pop-up space in Shoreditch.
Feedback from the shows was immensely supportive, with Caesarstone receiving a wide range of positive comments from its partners.
Monica Born, Founder and CEO at Superfront, said: "Choosing Caesarstone was easy. Their selection of quartz has a timeless beauty, whilst at the same time, the material's durable surface makes the countertop last longer than natural stone. Caesarstone is a modern choice that harmonises with our philosophy of recycling Ikea's bodies, collaborating was a mutual commitment towards sustainability."
www.caesarstone.co.uk
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