British tile manufacturer Johnson Tiles has appointed long-serving sales lead Rich Kelsall into the newly-created role of Marketing Director. 

The new position reflects the company’s renewed focus on taking key messages surrounding its UK heritage and strong environmental and service credentials to market.

With over 15 years of industry experience and a Business Studies degree, majored in Marketing, Rich’s entrepreneurial flair made him the perfect candidate for this new role.

Rich has stepped into this new position after almost seven years as the Head of UK Commercial Sales at Johnson Tiles. Succeeding in a number of customer-facing roles, he has a strong grasp of the business’ buyer and specifier needs. From architects and designers, through to merchants, contractors and house developers, Rich’s experience of working with the full spectrum of the manufacturer’s client base will help streamline a more focused sales and marketing effort moving forwards. 

Working closely with Commercial Director Nigel Stannard, the pair will cohesively manage the company’s main sales channels through leading multinational DIY and home improvement retailers, as well as driving consumers directly to the recently-launched Johnson Tiles Outlet e-commerce site. As Marketing Director, Rich will also be heavily involved in design and product development, alongside orchestrating Johnson Tiles’ dedicated design resource studio and materials library, Material Lab.

Rich commented: “I’m proud to work for a company as committed as Johnson Tiles and want to continue to build a brand that helps us to showcase all the brilliant work that we do within the supply chain.

“I look forward to being closer to the design and development areas of the business. Our investment - especially around the removal of single-use plastics - is little known. I want to see us as acclaimed for driving sustainability, as we are for our colour capabilities.” 

Nigel Stannard, Commercial Director, added: “We are all delighted to see Rich step up to this new role. His experience as Head of Sales makes him the perfect candidate to build a cohesive partnership between our sales and marketing teams, which will help drive the business forward into the future.”

Johnson Tiles is a UK designer and manufacturer of premium ceramic tiles. 

www.johnson-tiles.com