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RESPECT: A FOUNDATION FOR EUROPEAN CERAMIC EXCELLENCE

ASCER campaign focus on respect European ceramic excellence

European ceramics exemplify a global standard through respect – respect for the environment, workers, customers, and cultural heritage. This is the focus of a new campaign by ASCER, the Spanish ceramic tile manufacturers’ association, supported by the Generalitat Valenciana.

Environmental sustainability takes centre stage in the ceramic industry. Made from earth, water, and fire, European ceramics are naturally eco-friendly. Manufacturers elevate this with technologies like energy-efficient kilns, waste heat recovery systems, and closed-loop water recycling. Many also transition to cleaner energy sources and adopt voluntary eco-certifications to minimise their environmental impact.

Worker welfare is another cornerstone of the industry. Employing over 53,000 people across Europe, including 15,000 in Spain, the sector follows rigorous EU labour laws ensuring fair wages, gender equality, and safety. High-quality protective equipment, ongoing training, and strict workplace regulations reflect the industry’s commitment to its workforce.

Respect for customers is a driving force behind the sector’s excellence. European ceramics merge traditional artistry with modern innovation, creating designs that are both timeless and trend-setting. Services such as bespoke design consultations and technical support enhance customer satisfaction. With a third of its production exported globally, the industry’s reputation for superior quality remains unparalleled.

Finally, respect for heritage ensures the industry’s enduring leadership. Collaboration within ceramic clusters drives technological advancements while preserving traditional techniques. Continuous investment in research and development keeps European ceramics at the forefront of global design and sustainability trends.

This holistic approach to respect positions European ceramics as a benchmark for quality, innovation, and sustainability, securing their legacy in both global markets and local traditions.

https://thesecretingredient.info/en

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