The UK’s largest bathroom and tile store opens today in Birstall, marked by a launch event for traders.
Easy Bathrooms has transformed its former head office, warehouse, and showroom on Oakwell Way, into a 55,000 sq. ft. bathroom superstore, following weeks of renovation work and £200,000 investment.
It follows the brand’s expansion and move into its new, purpose-built 330,000 sq. ft. HQ in Wakefield earlier this year.
The footprint of the Birstall showroom – which opened in 2017 – has now tripled in size.
With 300 fully tiled bays, it displays thousands of bathroom furniture, lighting, and heating products, whilst a third of the showroom is dedicated to outdoor living, including external tiles and dedicated installation products.
Outdoor furniture brand, 4 Seasons Outdoor, also has a concession within the store, displaying dining and lounge sets.
The opening of the store is being marked with a fun event for traders from 3-8pm. With a DJ, BBQ, beers, games, Fix Radio – the radio station for builders – and a raffle raising money for children’s hospice, Forget Me Not, it’s set to be a great night. Traders and the public cansign up here.
Craig Waddington, founder of Easy Bathrooms, said: “We are proud to be opening the UK’s largest bathroom and tile store. In the last three years, we’ve invested a lot in new, on-trend product ranges, from ultra-large 1200m x 1200m tiles, to framed shower screens and clever bathroom lighting products. The new showroom means we can display most of our products in one place, making it a full experience, where homeowners can browse our products and design a bathroom with our 3D planner service.
“We are also investing in Virtual Reality technology, so customers can put a headset on and see how their bathroom layout works, and how the space looks, allowing them to make informed choices or changes.”
The store already has a strong trader client base, supplying thousands of plumbers, tilers, and fitters across West Yorkshire. The renovation and expansion will provide even better customer service and an expanded product range for professional fitters, in a drive to grow the trade division of the Easy Bathrooms brand.
With a dedicated zone for grouts, adhesives, and supplementary products – from well-known brands such as BAL and UltraTile – it’s a one-stop shop for traders.
Simultaneously, a Trade Referral Cashback Scheme is being launched. It offers traders 10% in cashback against the value of their customer’s purchase – who will also receive 10% off their order.
Iain Robertson, the company’s new head of trade, said: “The new trade scheme creates another revenue stream for traders, at a time when operating as a plumber, tiler or fitter is more difficult than ever. The cashback appeals to those who want to earn more money but also want to stay under the VAT threshold. Our message is, use our Birstall showroom to serve your customers. Send them to us, we’ll look after them, and we’ll even create a 3D design that they love, but that you can also work from.”
