Leading tile retailer Tile Giant has launched a new porcelain tile collection that will help style outdoor spaces beautifully.
Featuring a selection of trend-led designs, from classic wood and stone-effects through to modern patterned tiles, Beyond is a new range of stylish outdoor porcelain tiles made to transform gardens into stunning spaces. Available online and instore, the new collection is supported by a multi-channel marketing campaign, designed to provide tilers and consumers with inspiration and advice as summer gets into full swing.
Central to the marketing campaign is a new partnership with Phil Rzonca, a Yorkshire-based contractor, who has created a series of best practise videos for installing the collection. Full of hints and practical tips on preparing substrates and how best to lay the tiles, the content will be shared on Phil’s popular Instagram channel (@drivewaysandgardensltd) and repurposed across Tile Giant’s website and social channels.
Tile Giant stores now feature new POS and trend-led lifestyle imagery showcasing the Beyond range in situ. All the displays include full size samples to provide tilers and consumers with a realistic representation of size, weight and finish. Customers who are part of Tile Giant’s Trade Loyalty Scheme will also be given 20% off the retail price for all tiles within the Beyond collection, providing further incentives for traders.
Kamila Swiatecka, Head of Marketing & Brand at Tile Giant, said: “With the launch of Beyond we’re looking forward to continuing to develop strong working relationships with our trade customers through our incentives and added digital activations. We’ve established a great partnership with Phil, who is a real pleasure to work with, giving our tilers so many different practical hints and tips to make each outdoor tiling job easier.”
