Johnson Tiles is moving forward as a standalone business in a management buyout deal agreed with Norcros plc.
The designer, manufacturer and supplier of high-quality ceramic and porcelain tiles has been operational in Stoke-on-Trent since 1901. This deal has the full support of both parties, offering the best way to protect the long-term success of the British heritage brand through challenging market conditions and the next stage of growth.
Demonstrating their strong belief in the company’s future, the UK management team – comprising managing director Stephen Dixon, commercial director Rich Kelsall and procurement director Jason Bridges – will assume full control from the end of May 2024, subject to the necessary legal protocol.
As part of this process, and following an extensive review of the company’s existing operations, Johnson Tiles has also announced proposals to move to an entirely outsourced business model.
Unfortunately, this decision also means staff are currently being consulted regarding the closure of its manufacturing facility in Tunstall, impacting up to 105 roles in production.
Managing director, Stephen Dixon said: “We are, of course, making this announcement with very mixed feelings, acutely aware of what this means for our colleagues and what it says about UK manufacturing as a whole. It is with a heavy heart that we are looking to stop production at the Stoke plant but the cost of making tiles in this country – despite ongoing investment – has become increasingly unsustainable.”
Heavily steered by the UK in-house design team and working alongside trusted partners across the world, Johnson Tiles will create and source products to the highest ethical, environmental and social standards. Building on its already successful import business provides the optimum platform for the continued supply of competitive, quality, on-trend products – supported by market leading services levels.
What’s more, with the capability to design-match any UK manufactured products, the company can confidently meet ongoing project requirements. This is, in part, due to Johnsons’ long-standing commitment to carrying higher-than-average stock levels.
Stephen continued: “We have a great sourcing business and, together with our strong design and customer service capabilities, we are well placed for the future. This deal secures Johnson Tiles position as a leading UK designer and supplier of tiles, as well as ensuring we remain a significant employer in the Staffordshire region.”
Thomas Willcocks, CEO of Norcros plc, the parent company of Johnson Tiles, said: “We are pleased for Stephen and the management team and believe this agreement is in the best interests of staff, customers and shareholders of both Johnson Tiles and Norcros. We are committed to supporting the business as it makes this transition and look forward to partnering on opportunities in the bathroom and kitchen markets.”
