In a bold step to meet the changing habits of modern consumers, tile specialist Topps Tiles has launched a brand-new trade and consumer website.

Both sites boast a range of clever features including artificial intelligence (AI) and user-friendly filters and tools. With intelligent design at the core, the new sites will deliver an omni-channel shopping platform for a seamless purchase experience for the user.

Launched on 1st October, these new interfaces will allow separate platforms for tradespeople and customers to enjoy a completely streamlined and faultless journey. The evolved platforms have both been built using past customer data to deliver a truly smart shopping experience with a brand-new mega-nav function. For trade, this means the mega-nav focuses on the tile brands most searched for by installers and tilers and, for consumers, it looks at the most popular tile choices first. This allows both users to see the tile in many different forms to drill down proficiently to the desired product.

For the trade website, thoughtful features include the automatic storing of VAT receipts for purchases made online and in store and the ability to buy in bulk. As the AI abilities on the platform become smarter, it will in turn recommend products that are relevant to the user in order to make the journey as easy as possible for returning customers.

When it comes to consumers, Topps Tiles has segmented the products by area of the home.
In addition, the site also incorporates a clever ‘Shop The Look’ function, making it easy for the company to upsell essential items such as grout and trims, allowing the user to purchase products shown in imagery on the site. For those looking for inspiration, the ‘Lifestile’ gallery showcases past Topps Tiles customers and their finished projects for customers to aspire to and be inspired by.

Taking things one step further, once a product is decided upon, consumers can then emulate their ‘shopping bag’ in store with a Topps Tiles specialist and see the tiles in all their glory before completing the purchase in one, integrated and simple process.

Expert tools such as ‘Tile Finder’ and ‘Tile Visualiser’ will help buyers understand their needs, the laying possibilities and how the product might look in their home, and once a perfect tile is chosen, customers can use the ‘Find Me In Store’ tool to check stock levels before they head in to see the tiles. Furthermore, a dedicated ‘Knowledge Base’ section is packed with technical help, with preparing, fixing and finishing sections too.

The websites will undergo additional updates and improvements to ensure it is always at peak performance, with further integrated features rolling out over the next few months.

www.toppstiles.co.uk

www.toppstiles.co.uk/trade